Our friends at FOX gave us the opportunity to develop the image of an action movies and entertainment channel. This was a great chance to show how much we love adrenaline!
The branding consisted in various navigation pieces and brand animations and IDs in which action was magnified and taken to the limit.
Hit the play button and hold on tight, ’cause to the rhythm of the Beasty Boys this channel will blow your mind!

Directed by: Plenty
Art Director: Pablo Alfieri
Animation Director: Mariano Farias

3D Design: Andres Reisinger, Andres Rossi, Sebastian Curi & Mariano Farias
3D Animation: Hernan Estevez, Sebastian Curi, Leandro Giorni & Mariano Farias
3D Rendering & Lighting: Andres Reisinger, Sebastian Curi y Daniel Bel
3D Modeling: Daniel Bel, Leandro Giorni & Andres Reisinger
ID Storyboard & Animatic: Yesica Pogorzelsky
Compositing & Postproduction: Matias Mastrogiano, Sebastian Curi & Pablo Alfieri
Reel Montage & Edition: Mariano Farias
Production: Inés Palmas
Year: 2012

Client: Fox International Channels
Project: Fox Action Movies – Hong Kong
FIC Branding & Creative VP: Florencia Picco
Art Director: Natalia Español